Overview

• Marketing is a critical tool in industry growth and development. Marketing professionals need to be able to understand consumer behaviour in order to create market value, generate strategies and tap into marketing channels.
• Learn marketing theories, principles and skills through the combination of theoretical study and practical application.
• Develop a skillset to equip you to work as a practising marketer in a range of product and service industries, and you will have an appreciation for global, sustainable and ethical contexts of marketing strategies and practices.

Career outcomes

• As a graduate, your career opportunities may include marketing and communications officer, marketing researcher, digital marketing coordinator, advertising manager, product or brand manager, distribution manager, sales manager and events coordinator.