Overview

• Advertising is an essential part of commercial and not-for-profit organisations throughout the world, and is a key tool used to grow businesses and communicate to audiences.
• Learn how to create concepts, understand audiences and pitch effective messages.
• Learn how to plan, pitch and implement an advertising campaign.
• Develop your expertise across a range of media in both traditional and digital platforms, with a particular focus on social media.

Career outcomes

• Graduates will have the skills needed to gain employment in careers such as a copywriter, ad creative, advertising sales executive, marketing and communications officer, brand manager, production manager, digital marketing coordinator, client service manager or advertising content curator.