The processes involved in creating a marketing plan are the key elements in this online micro-credential. The various stages of marketing planning will be identified, and you will learn about the role of marketing plans as an essential part of a successful business or organisational plan. You will learn how to define the condition of competitive advantage and understand its importance for the viability of companies. Competitive advantage represents a company's ability to favourably position itself against its competitors. The concept of value chains is explored including the determinants of competitive advantage and the concept of resource-based view (RBV).

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Career Opportunities

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.

Course Learning Outcomes

1. Identify the processes involved in creating a successful marketing plan
2. Define the condition of competitive advantage and outline its importance for the viability of companies
3. Outline the concept of value chains including the determinants of competitive advantage and the concept of resource-based view (RBV).

Assessment

Online Quiz

Award

Digital Badge via Credly

Students can also download a Certificate of Completion, share to social media or add to a professional portfolio.