This micro-credential will explore the use of the Segmentation, Targeting and Positioning (STP) Model. Participants will learn how to strategically apply the three step model in the small business context.

This is a non-creditable micro-credential. Participants who successfully complete this course will receive a digital badge and Certificate of Completion which can be shared via social networks and displayed in a professional portfolio.

Career Opportunities

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the course, students will be awarded Continuing Professional Development (CPD) hours and a Certificate of Completion.

Course Learning Outcomes

1. Define the three steps in the STP model
2. Analyse the use of STP to inform a strategic marketing plan for small business
3. Evaluate positioning options including Unique selling position (USP), Point of Difference (POD) and Points of Parity (POP).

Assessment

Online Quiz

Award

Digital Badge via Credly

Students can also download a Certificate of Completion, share to social media or add to a professional portfolio.