This micro-credential will provide an introductory level of knowledge on the tools and skills in managing social media for small businesses. Case studies are provided to outline how to best apply a social media marketing plan in a small business setting. This micro-credential is relevant for a small business owner, sole trader or those who work in administrative roles managing social media. 

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Career Opportunities

This micro-credential provides professional upskilling for business owners, or those wishing to develop their business skills.

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.

Course Learning Outcomes

1. Outline the role and impact of social media as a marketing tool in small business
2. Identify the benefits of a social media strategy and how to implement it successfully
3. Identify risks in using social media for small business and how to mitigate these risks. 

Assessment

Online Quiz