This online micro-credential outlines the online marketing strategies used to develop a social media plan. Participants will learn about the most effective social platforms and search engine tools.

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Career Opportunities

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.

Course Learning Outcomes

1. Explore the best use of Search Engine Optimisation (SEO) for small business
2. Devise a social media plan using the most effective social platforms for small business
3. Investigate how the UI/UX (user interface/user experience) mixes with business content to increase conversion rate optimisation (CRO) in a strategic marketing plan for small business.

Assessment

Online Quiz

Award

Digital Badge via Credly

Students can also download a Certificate of Completion, share to social media or add to a professional portfolio.