Why Study / Key Benefits

The Bachelor of Media and Communication / Bachelor of Business is a four-year double degree combining media and communication expertise with broad business knowledge. It is designed for students who want to understand both the creative/communication side of organisations and the commercial, management and entrepreneurial environment in which media businesses operate. Swinburne highlights critical thinking, problem-solving, research, information analysis, media production, communication and broad-based business skills.

The combination is particularly useful for students interested in careers spanning communications, marketing, advertising, media management, business development and entrepreneurship. Students complete an industry-linked consulting project as well as an industry-linked project connected with their selected major. Work Integrated Learning is a guaranteed component of the degree.

Programme Structure and Subjects / Topics

The double degree combines Media and Communication and Business components.

The Media and Communication core includes:

• Introduction to Media Studies
• Global Media Industries
• Communicating with Data
• Content Creator Lab
• Professional Communication Practice
• Media Content Creation.

The Business core includes:

• Financial Information for Decision Making
• Economics for Business Decision Making
• Contemporary Management Principles
• Marketing and the Consumer Experience
• Business Digitalisation
• Business Consulting Project
• Creative Mindset and Entrepreneurship
• one Business Practice core option.

Business Practice options currently listed include:

• Industry Study Tour – Business
• Professional Internship – Business
• Business Innovation in America Study Tour
• Business Innovation in Europe Study Tour
• Business Innovation in Asia Study Tour
• Indigenous Study Tour: Supporting Economic Development
• Business for Social Impact Study Tour
• Sustainable Business Practice
• Planning for Career Success
• Future Work Skills.

Disciplines / Specialisations

Media and Communication majors currently available in the double degree include:

• Advertising
• Cinema and Screen Studies
• Creative Writing and Publishing
• Immersive Media
• Journalism
• Public Relations
• Social Media.

For example, the Advertising major contains:

• Principles of Advertising
• Digital Advertising
• Advertising Issues and Impact
• Search, Social Media and Video Marketing
• Creativity and Ideation
• Emerging Advertising Technologies
• Digital Advertising Media Strategy
• Advertising Campaigns Project.

Business major options include:

• Accounting
• Business Administration
• Business Analytics and Analysis
• Entrepreneurship
• Finance
• Human Resource Management
• Logistics and Supply Chain Management
• Management
• Marketing
• Sports Management.

Programme Highlights

Key course-specific highlights include:

• two undergraduate qualifications in four years
• combination of media, communication and business studies
• seven Media and Communication major options
• multiple Business specialisations
• media content creation
• communication for influence and impact
• critical and analytical thinking
• broad-based business knowledge
• entrepreneurship and innovation
• business digitalisation
• industry-linked consulting project
• industry-linked major project
• Work Integrated Learning
• optional six- or 12-month professional placement.

Career Outcomes

The combined degree provides career pathways across media, communication, business and commercial organisations.

Swinburne identifies potential career opportunities including:

• Business analyst
• Business development officer
• Entrepreneur
• Communications strategist
• Marketing communications specialist
• Content marketing manager.

Depending on the selected majors, graduates may also move into areas such as:

• advertising
• digital marketing
• public relations
• journalism
• media management
• content creation
• social media management
• marketing
• business analysis
• entrepreneurship
• human resources
• finance
• accounting
• logistics and supply chain
• sports business
• management and consulting.

International Student Visa Requirements

The appropriate Australian visa for an international student studying this CRICOS-registered, on-campus double degree is the Student visa, Subclass 500.

The course CRICOS code is 088392G.

Key requirements generally include:

• receiving an offer from Swinburne
• accepting the offer and obtaining a Confirmation of Enrolment
• maintaining Overseas Student Health Cover
• satisfying the Genuine Student requirement
• meeting applicable English-language requirements
• satisfying health and character requirements
• providing financial evidence where required
• complying with the Student visa's study and work conditions.