This micro-credential will introduce the market plan as a roadmap for small business to move into the growth stage of the business life cycle. An overview of market research and its value to making informed decisions will be presented.

This is a non-creditable micro-credential. Participants who successfully complete this course will receive a digital badge and Certificate of Completion which can be shared via social networks and displayed in a professional portfolio.

Career Opportunities

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the course, students will be awarded Continuing Professional Development (CPD) hours and a Certificate of Completion.

Course Learning Outcomes

1. Determine the marketing mix with a focus on the 4Ps
2. Construct a customer persona to determine appropriate mix for business expansion
3. Explore the use of market research to inform marketing decisions.

Assessment

Online Quiz

Award

Digital Badge via Credly

Students can also download a Certificate of Completion, share to social media or add to a professional portfolio.