This online micro-credential will examine the features and objectives of the marketing mix. A marketing mix represents the tactics used to execute a company's marketing plan. The micro-credential will outline various forms that a marketing mix can embody including: Four Ps model, Seven Ps model, and the Five Cs model. Each of the four P’s is explored demonstrating the interdependence of each to the success of the overall marketing strategy for business growth.

This online micro-credential provides a creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Career Opportunities

Undertaking this course enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the course, students will be awarded Continuing Professional Development (CPD) hours, a creditable micro-credential (Digital Badge) and a Certificate of Completion.

Course Learning Outcomes

1. Identify the collective ideas in a marketing plan that communicates the product, price, place and promotion objectives
2. Describe how each element in the marketing mix contributes to the overall marketing plan impact
3. Describe how the marketing mix is aligned to an overall business strategy to achieve growth.

Assessment

Online Quiz

Award

Digital Badge via Credly

Students can also download a Certificate of Completion, share to social media or add to a professional portfolio.