Digital strategy is increasingly coming into focus from a business strategy perspective. The internet has caused significant disruption to most business models. You will have heard of the pressures on large retailers to close their doors as more and more people are moving to online shopping models. Many business leaders have been slow off the mark in examining digital strategy. It is interesting, however, that digital strategy has been less effective or impactful on companies in the market. Many companies are simply operating in a similar paradigm but trying to double down on their bad strategy. This online micro-credential is aimed at helping you understand the importance and centrality of digital strategy making to your overall business strategy. Some of the key foci of this course include explaining what digital strategy is, demonstrating that digital strategy should run across all areas of your business and not just be relegated to the IT department and that all organisations need to consider digital strategies as part of their value proposition. You will examine practical tools and techniques for digital transformation, bricks and clicks models, platforms and pipes, and the long tail model.

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Career Opportunities

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.

Course Learning Outcomes

1. Identify why digital strategy is seen as essential to business growth and sustainability
2. Describe why the internet has caused significant disruption to most business models and strategies to manage significant organisational change in digital technology
3. Examine practical tools and techniques for digital transformation, bricks and clicks models, platforms and pipes, and the long tail model.

Assessment:

Online Quiz

Award

Digital Badge via Credly

Students can also download a Certificate of Completion, share to social media or add to a professional portfolio.