This online micro-credential will delve into the nature and purpose of strategic marketing. Strategic marketing represents an informed and planned response to market competition. Companies use strategic marketing procedures to differentiate themselves from other companies. This micro-credential will explore the several key issues in strategic marketing including the role of market competition; the functions of strategic marketing and outline the key drivers of strategic marketing.

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Career Opportunities

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the course, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.

Course Structure

Micro-credential

Duration:

20 hours online self-paced learning.

Students can access the micro-credential for one year from enrolment.

Course Learning Outcomes

1. Identify the role of strategic marketing in positioning a business as a leading competitor in the market
2. Outline the key drivers of a successful strategic marketing approach
3. Describe the elements of market research which are applied to identify suitable marketing strategies for implementation in business.

Assessment

Online Quiz

Award

Digital Badge via Credly

Students can also download a Certificate of Completion, share to social media or add to a professional portfolio.