The Graduate Certificate in Marketing provides the foundations to be effective marketing practitioners or a step on the pathway to Swinburne’s Master of Marketing.

The four units are co-created and often co-delivered with our industry partner Lewers Research.

Key to dynamic marketing using traditional and digital platforms, you’ll learn how to employ the latest thinking, techniques and tools to drive marketing campaigns and create fresh solutions.

Course entry is based on your previous study and/or relevant full-time work experience. The qualification is usually completed through flexible online or on-campus study over six months.

Course description

The Graduate Certificate in Marketing focuses on the technical, practical and analytical skills required in marketing. The foundation units include design thinking, data analysis, consumer behaviour and digital marketing. The Graduate Certificate of Marketing can be a pathway to Masters degrees such as a Master of Marketing.

The Graduate Certificate of Marketing forms the first stage in a three-stage nested suite of programs consisting of:

• Graduate Certificate of Marketing (GC-MKT)
• Graduate Diploma of Marketing (GD-MKT) ^
• Master of Marketing (MA-MKT1) or