With Swinburne’s Master of Marketing, you’ll graduate with the rounded capabilities of a world-class, socially responsible marketer with the skills needed to analyse, evaluate, create and manage market opportunities in Australia and beyond.

Our course units, co-created and co-delivered with industry partners such as Lewers Research, Hammond Thinking and CPM Australia, ensure your learning is industry-relevant and up-to-date.

You’ll develop a deep understanding of target markets and how best to talk to them, how to influence behaviour and communicate creatively across different digital platforms, and how to devise fresh, surprising and disruptive innovations.

Choose from 12 specialisations and a wide range of AGSE electives to develop the creativity, strategic thinking, analysis and technical skills you’ll need to make your career what you want it to be.

Depending on prior learning and experience, you may complete the Master in one year, 18 months or two years.

Course description

With our Master of Marketing, gain specialist knowledge to progress your career in an ever increasing digital and data driven environment. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life. A knowledge of marketing can help individuals and business organisations understand how to use their resources to the best advantage in a changing environment.

 

The Master of Marketing forms the third stage in a nested suite of programs consisting of:

• Graduate Certificate of Marketing (GC-MKT)
• Graduate Diploma of Marketing (GD-MKT) ^
• Master of Marketing (MA-MKT1) or

^ Students are unable to enrol directly into the Graduate Diploma however it is available as an exit award. (Not available by Admission)
^ Students must complete 6 core units and 2 elective units to be eligible for the Graduate Diploma.