Why Study / Key Benefits

• Combines broad business education with Business Analytics and Analysis.
• Develops the ability to bridge business management and technology-focused teams.
• Focuses on identifying operational and environmental challenges and developing technology-enabled solutions.
• Provides practical exposure to business digitalisation, data analytics, systems analysis, business intelligence and predictive analytics.
• Students develop business process analytics and optimisation, data visualisation, data acumen, digital literacy and technology acumen.
• The Professional degree includes a 12-month paid work-placement opportunity, providing full-time industry experience and academic credit.
• Swinburne highlights hands-on training, industry connections, mentors and exposure to digital platforms such as MYOB, Xero and Google Analytics. 

Programme Structure and Subjects / Topics

The published 2026 indicative study sequence contains four main stages: core business studies, Business Analytics and Analysis major studies, the professional placement and final-year major/elective studies. Swinburne notes that the sequence can change according to study plans, advanced standing, exemptions and unit availability.

Year 1 – Core business studies

Semester 1:

• Financial Information for Decision Making – ACC10007
• Economics for Business Decision Making – ECO10005
• Business Digitalisation – INF10024
• Contemporary Management Principles – MGT10009

Semester 2:

• Business for Sustainability, Social Change and Impact – BUS10014
• Creative Mindset and Entrepreneurship – BUS10015
• Financial Statistics – FIN10002
• Marketing and the Consumer Experience – MKT10009.

Year 2 – Business Analytics and Analysis major

Semester 1:

• Data Management and Analytics – INF10025
• Systems Analysis and Design – INF20029
• 2 electives

Semester 2:

• Business Process Modelling – INF30035
• Cloud Approaches for Enterprise Systems – INF20030
• 2 electives.

Year 3 – Professional work placement

The Professional degree includes a 12-month paid work placement:

• Work Experience in Industry A – WEI20001
• Integrated Professional Placement A – Business – BUS20010
• Work Experience in Industry B – WEI20002
• Integrated Professional Placement B – Business – BUS20011

Together these four placement units account for 100 credit points.

Year 4 – Advanced major studies

Semester 1:

• Business Intelligence and Data Visualisation – INF30004
• Agile Methods for Business Analysis – INF30034
• 2 electives

Semester 2:

• Predictive Analytics – INF30036
• Business Consulting Project – BUS30032
• 2 electives.

Disciplines / Specialisations

The selected major is Business Analytics and Analysis.

The Bachelor of Business (Professional) also offers other majors, including:

• Accounting
• Business Administration
• Business Analytics and Analysis
• Entrepreneurship
• Finance
• Human Resource Management
• Logistics and Supply Chain Management
• Management
• Marketing
• Sports Management.

Programme Highlights

• Professional four-year Bachelor of Business.
• Business Analytics and Analysis major.
• 375 credit points.
• 12-month paid professional work placement opportunity.
• Work Integrated Learning embedded into the programme.
• Business process analytics and optimisation.
• Data visualisation.
• Data-driven problem solving.
• Data management and analytics.
• Systems analysis and design.
• Business process modelling.
• Cloud approaches for enterprise systems.
• Business intelligence.
• Agile methods for business analysis.
• Predictive analytics.
• Business consulting project

Career Outcomes

Swinburne specifically identifies career opportunities including:

• Business IT manager
• Business analyst
• Information architect
• IT consultant
• Systems analyst and tester.

Latest Updates / Special Requirements

• Current 2027 intakes are 1 March and 2 August.
• Current application deadlines are 24 February and 28 July 2027 respectively.
• Current course code: BA-BUSPRF1.
• Current CRICOS code: 095883G.
• Swinburne describes the published study sequence as indicative for Semester 1, 2026, so individual unit availability and sequencing may change.
• Credit transfer and RPL are assessed case by case.
• The professional degree contains compulsory placement units and professional conduct, communication, collaboration and related capabilities are assessed during placement.
• The professional placement is a major feature of this degree and is credited toward the qualification. Swinburne describes it as a 12-month paid work-placement opportunity.
• International students on Australian Student visas must study full-time and on campus.

International Student Visa Requirements

The course is CRICOS registered under 095883G and is therefore structured for international students requiring Australian student-visa study arrangements.

For an international student applying for the Australian Student visa subclass 500, the principal requirements include:

• Enrol in a full-time CRICOS-registered course.
• Obtain and maintain a valid Confirmation of Enrolment (CoE).
• Hold appropriate Overseas Student Health Cover (OSHC), unless exempt.
• Meet the Genuine Student requirement.
• Meet applicable health and character requirements.
• Provide financial evidence when required.
• Comply with the conditions attached to the granted visa.