Why Study / Key Benefits

The Bachelor of Business is designed to provide broad business knowledge while allowing students to specialise through a major. The Business Analytics and Analysis major focuses on the relationship between business operations, technology and data. Swinburne describes business analysts as professionals who bridge management and technology and use analytical thinking to identify operational challenges and develop technology-enabled solutions.

Key benefits include:

• Business knowledge combined with analytics and technology skills.
• Business process analysis and optimisation.
• Data-driven problem solving and critical thinking.
• Data management and analytics.
• Business intelligence and data visualisation.
• Predictive analytics.
• Business process modelling.
• Agile methods for business analysis.
• Cloud-based enterprise systems.
• Practical consulting experience through a final-year Business Consulting Project.
• Work Integrated Learning as a component of Swinburne's bachelor degrees.
• Opportunities to develop digital skills using platforms and technologies relevant to contemporary business.

Programme Structure and Subjects / Topics

The 300-credit-point degree consists of core business study, the Business Analytics and Analysis major, and other approved study/electives.

Core business units – 100 credit points

The eight current core units are:

1. Financial Information for Decision Making – ACC10007
2. Economics for Business Decision Making – ECO10005
3. Business Digitalisation – INF10024
4. Contemporary Management Principles – MGT10009
5. Business for Sustainability, Social Change and Impact – BUS10014
6. Creative Mindset and Entrepreneurship – BUS10015
7. Financial Statistics – FIN10002
8. Marketing and the Consumer Experience – MKT10009

Business Analytics and Analysis major – 100 credit points

The eight major units are:

1. Data Management and Analytics – INF10025
2. Systems Analysis and Design – INF20029
3. Cloud Approaches for Enterprise Systems – INF20030
4. Business Process Modelling – INF30035
5. Agile Methods for Business Analysis – INF30034
6. Business Intelligence and Data Visualisation – INF30004
7. Predictive Analytics – INF30036
8. Business Consulting Project – BUS30032

Other study / electives – 100 credit points

The remaining 100 credit points can be completed through approved combinations of other study. Swinburne lists options including:

• Co-major
• Minor
• Advanced minor
• Electives

The available co-major areas include fields such as:

• Business Analysis
• Data Analytics
• Computer Science
• Information Systems
• Ethics and Technology
• Digital Advertising Technology
• Psychology
• Politics and International Relations
• Professional Writing
• Social Media
• Environmental Sustainability
• Global Studies
• Journalism
• Marketing-related technology areas.

Indicative study sequence

Swinburne's current course page provides the following indicative sequence based on Semester 1, 2026. The university cautions that unit availability and sequencing may change.

Year 1:

• Financial Information for Decision Making
• Economics for Business Decision Making
• Business Digitalisation
• Contemporary Management Principles
• Business for Sustainability, Social Change and Impact
• Creative Mindset and Entrepreneurship
• Financial Statistics
• Marketing and the Consumer Experience

Year 2:

• Data Management and Analytics
• Systems Analysis and Design
• Cloud Approaches for Enterprise Systems
• Business Process Modelling
• Four elective/other-study units

Year 3:

• Agile Methods for Business Analysis
• Business Intelligence and Data Visualisation
• Predictive Analytics
• Business Consulting Project
• Four elective/other-study units.

Disciplines / Specialisations

The selected major is:

• Business Analytics and Analysis

Swinburne currently lists the following Bachelor of Business majors:

• Accounting
• Business Administration
• Business Analytics and Analysis
• Entrepreneurship
• Finance
• Human Resource Management
• Logistics and Supply Chain Management
• Management
• Marketing
• Sports Management.

The Business Analytics and Analysis major specifically develops:

• Business process analysis and optimisation.
• Data acumen.
• Data visualisation.
• Technology acumen.
• Digital literacy.
• Data-driven problem solving.
• Critical thinking.
• Business and technology communication.

Programme Highlights

• 3-year Bachelor of Business.
• 300 credit points.
• Business Analytics and Analysis major.
• Hawthorn campus.
• CRICOS 088382J.
• Two currently published 2027 intakes.
• Business and technology-focused curriculum.
• Business process modelling.
• Data management and analytics.
• Cloud enterprise systems.
• Business intelligence and data visualisation.
• Predictive analytics.
• Agile business analysis.
• Final-year Business Consulting Project.
• Work Integrated Learning opportunities.
• AACSB-accredited business education environment.
• PRME membership/association.

Career Outcomes

Swinburne lists potential career opportunities associated with the Business Analytics and Analysis major including:

• Business IT manager
• Business analyst
• Information architect
• IT consultant
• Systems analyst and tester.

The course's combination of business, data, technology and process-analysis subjects can also support work involving:

• Business process improvement.
• Business intelligence.
• Data-driven decision-making.
• Digital transformation.
• Enterprise systems.
• Technology consulting.
• Business requirements analysis.

Latest Updates / Special Requirements

• The current course is the Bachelor of Business, not the Bachelor of Business Analytics.
• The selected major is Business Analytics and Analysis.
• Current course code: BA-BUS11.
• Current CRICOS code: 088382J.
• Current standard duration: 3 years full-time.
• Current total requirement: 300 credit points.
• Current campus: Hawthorn.
• Current 2027 starts: 1 March and 2 August 2027.
• The course page's study sequence is indicative and based on Semester 1, 2026; students should use the current course planner and student portal when planning their actual enrolment.
• Credit transfer and Recognition of Prior Learning are assessed case by case.
• International Student visa holders cannot undertake the Professional Placement in this course under the current course rules.
• International students in Australia on Student visas must study full-time and on campus.

International Student Visa Requirements

International students intending to study this programme in Australia generally require an Australian Student visa, subclass 500.

Main visa requirements

The Australian Department of Home Affairs requires applicable Student visa applicants to meet requirements including:

• Enrolment in an eligible registered course.
• A valid Confirmation of Enrolment (CoE).
• Genuine Student requirements.
• Overseas Student Health Cover (OSHC), unless an exemption applies.
• Applicable health and character requirements.
• Compliance with visa conditions.
• Evidence of financial capacity where required.