Why Study / Key Benefits

The Master of Marketing specialising in Finance combines advanced marketing knowledge with practical and theoretical finance skills. Swinburne describes the Finance specialisation as having strong links with industry partners and professional bodies such as CFA institutions, while developing business modelling and analysis skills and awareness of technology affecting financial services.

Key benefits include:

• Advanced knowledge of marketing strategy, consumer behaviour and digital marketing.
• Finance knowledge integrated with marketing and business decision-making.
• Business modelling and financial analysis skills.
• Exposure to capital markets, financial planning, corporate finance and risk management.
• Development of market research, segmentation, targeting and positioning skills.
• Critical thinking, strategic decision-making and creative problem-solving.
• Experiential learning through real clients, live projects and industry interactions.
• AACSB-accredited business education.

Programme Structure and Subjects / Topics

The master's programme consists of foundation units, eight core marketing units and four Finance specialisation units.

Foundation units:

• Management Analysis and Problem Solving — MGT60040
• Business Sustainability and Social Impact — MGT60042
• Future Management Skills — MGT60043
• Marketing Management — MKT60010

Core units:

• Opportunity Discovery, Creativity and Design — ENT60009
• Data Empowered Marketing — MKT60011
• Consumer Behaviour — MKT60012
• Global Digital Marketing — MKT70017
• Services Marketing and Customer Management — MKT70020
• Customer Experience Management — MKT70021
• Marketing Strategy and Planning — MKT80010
• Marketing Communications Agency — MKT80015.

Finance specialisation units:

• Business Statistical Modelling — FIN60003
• Elements of Financial Planning and Regulation — FIN60010
• Modern Finance Issues — FIN80001
• Data Analytics and Valuation Project — FIN80002
• Capital Markets — FIN80004
• Corporate Financial Management — FIN80005
• Derivatives and Risk Management — FIN80018

Disciplines / Specialisations

The Master of Marketing currently offers the following specialisation options:

• Accounting
• Business Analytics
• Business Information Systems
• Entrepreneurship
• Finance
• Financial Technologies
• Human Resource Management
• International Business
• Project Management
• Research
• Social Impact
• Social Media
• Supply Chain Innovation. 

Programme Highlights

• 200 credit points.
• 2 years standard full-time duration.
• Hawthorn campus.
• Blended delivery.
• Finance specialisation within a marketing master's degree.
• Finance and marketing integration.
• Business modelling and analysis.
• Data analytics and valuation.
• Capital markets and corporate financial management.
• Derivatives and risk management.
• Experiential learning involving real clients, live projects and industry partners.
• AACSB accreditation.

Career Outcomes

The programme develops capabilities relevant to marketing and business roles, with Swinburne identifying examples such as:

• Managers and executives
• Brand managers
• Market researchers
• Digital marketers
• Marketing professionals
• Career movers

International Student Visa Requirements

International students studying this course in Australia generally require an Australian Student visa (subclass 500).

Swinburne states that international students in Australia who hold Student visas must study full-time and on campus.

Key Student visa requirements include:

• Enrolment in an eligible course and a valid Confirmation of Enrolment (CoE).
• Overseas Student Health Cover (OSHC), unless an exemption applies.
• Meeting applicable English-language requirements.
• Meeting the Genuine Student requirement.
• Meeting applicable health and character requirements.
• Providing financial evidence where required by the Department of Home Affairs.
• Complying with Student visa conditions.