Bachelor of Business Majoring in Entrepreneurship and Innovation

Overview

Make a positive social impact on business as an individual and part of a team in government, for-profit and for-purpose businesses. Select a major area of specialisation and combine it with your core business studies to become a business innovator and learn how to think like an entrepreneur. Plus, there are no exams except where required for professional accreditation. 

Your major

Develop the type of fresh thinking required to build, launch and scale a start-up business or social venture. In this major, you'll discover how to differentiate an idea from a real opportunity and use innovation theory to maximise that opportunity. You'll also undertake hands-on learning, learn how to create desirable, viable business models, develop your strategic thinking and planning skills, learn to interpret sales and marketing opportunities, build a team and source capital funding.

Your industry experience

Bolster your CV with real industry experience while you study through our Work Integrated Learning programs – a guaranteed part of all our bachelor degrees. This can include placements, internships or industry-linked projects. 

Skills you’ll learn

  • CVP (customer value proposition canvas) and BMC (business model canvas)
  • Design thinking
  • Pitching and fundraising
  • Professional networking
  • Start-up planning
  • The entrepreneurial process (opportunity recognition, evaluation and exploitation)

Your career opportunities

  • Business owner
  • Entrepreneur
  • Venture capital analyst
  • Change manager
  • Market researcher
  • Product developer or manager