Why Study / Key Benefits

The Master of Marketing specialising in Business Information Systems at Swinburne University of Technology combines advanced marketing knowledge with business information systems, helping students understand how organisations can use technology and information to improve decision-making. The specialisation is particularly relevant to students interested in the intersection of marketing, business technology, analytics and digital transformation.

Key benefits include:

• Development of advanced marketing knowledge covering market orientation and research, segmentation, targeting and positioning, strategic decision-making, critical thinking, creative problem-solving and digital marketing.
• A Business Information Systems specialisation focused on using technology to support business decision-making.
• Practical and experiential learning through real clients, live projects and interactions with industry partners.
• AACSB accreditation for the business school.
• Industry connections involving organisations such as Lewers, The General Store, CPM Australia and Hammond Thinking.
• Swinburne states that its business school is in the top 5% of the world’s higher education business schools; its published aggregate figures also report 85.1% of students finding employment within four months of graduating and a median postgraduate graduate income of AUD 79.5K one year out. These are general Swinburne business/graduate figures and are not guarantees for this specific course.

Programme Structure and Subjects/Topics

The programme consists of foundation, core and Business Information Systems specialisation units.

Foundation units — 50 credit points:

• Management Analysis and Problem Solving — MGT60040
• Business Sustainability and Social Impact — MGT60042
• Future Management Skills — MGT60043
• Marketing Management — MKT60010

Core marketing units — 100 credit points:

• Opportunity Discovery, Creativity and Design — ENT60009
• Data Empowered Marketing — MKT60011
• Consumer Behaviour — MKT60012
• Global Digital Marketing — MKT70017
• Services Marketing and Customer Management — MKT70020
• Customer Experience Management — MKT70021
• Marketing Strategy and Planning — MKT80010
• Marketing Communications Agency — MKT80015

Business Information Systems specialisation — 50 credit points:

Students complete four specialisation units. The handbook states that INF60007 is required and students select three from the remaining units.

• Business Information Systems — INF60007
• Strategic Project Management — INF70005
• Business Analytics and Visualisation — INF70008
• Contemporary Issues in Business Analysis — INF80014
• Governing Technology for Business Environments — INF80042

Disciplines/Specialisations

The selected specialisation is:

• Business Information Systems

Swinburne describes this specialisation as focusing on how businesses can use technology to improve decision-making.

Programme Highlights

• 200-credit-point postgraduate qualification.
• Business Information Systems specialisation within a Master of Marketing.
• 2-year standard full-time duration, with advanced-standing pathways of 1 or 1.5 years where eligibility requirements are met.
• Hawthorn campus in Melbourne.
• 2027 Semester 1 and Semester 2 entry points.
• AACSB-accredited business school.
• Practical learning through real clients, live projects and industry interaction.
• Combination of marketing, digital marketing, customer experience, business analytics, information systems and technology governance.
• CRICOS registered course: 102652D.

Career Outcomes

Swinburne identifies potential marketing-related career directions including:

• Managers and executives
• Brand managers
• Market researchers
• Marketers
• Digital marketers
• Career movers into marketing-related roles.

The Business Information Systems specialisation can additionally support career directions involving:

• Business information systems
• Business analysis
• Business analytics and visualisation
• Technology-enabled business decision-making
• Strategic project management
• Technology governance

Latest Updates/Special Requirements

• The programme is currently accepting applications for 2027 Semester 1 and Semester 2.
• Semester 1 begins 1 March 2027 and applications are listed as closing 24 February 2027.
• Semester 2 begins 2 August 2027 and applications are listed as closing 28 July 2027.
• The international course CRICOS code is 102652D.
• International Student visa holders in Australia must study full-time and on campus.
• Credit transfer and RPL are assessed individually.
• The published 2027 course fee is not displayed on the programme page; therefore, the 2027 exact programme-level tuition fee is: Not publicly specified – please confirm with IPU.
• Swinburne's international agents page confirms that a 2027 postgraduate international course-fee guide is available, but the exact programme-level figure was not exposed in the official web page information retrieved for this report.

International Student Visa Requirements

The relevant Australian visa is generally the Student visa (subclass 500).

Key requirements include:

• Confirmation of Enrolment (CoE) for the eligible CRICOS course.
• Genuine Student (GS) requirement.
• Overseas Student Health Cover (OSHC) for the required period.
• Health requirements.
• Character requirements.
• Australian Values Statement for applicants aged 18 or over.
• Financial capacity where required by the Department's evidence framework/document checklist.