Overview

Innovate business to create a positive impact on the world. Develop core management and operational business skills as well as an entrepreneurial mind-set to develop your own business or contribute to government, for-profit or for-purpose businesses. Apply your innovation skill-set and grow your network before you graduate with a 12-month paid industry placement. 

Your major

Develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry. In this major, you'll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand and use data to inform marketing decisions that deliver the integrated marketing strategies.

Your industry experience

All our bachelor degrees include a guaranteed Work Integrated Learning opportunity. This Professional Degree includes a mandatory 12-month paid work placement. You'll benefit from Swinburne’s unique industry partnerships, gain invaluable full-time work experience and earn credit towards your degree.

Skills you’ll learn

• Analytics management
• Digital and Multi-channel marketing
• Interpersonal skills
• Marketing research
• Strategic planning
• Trend forecasting

Your career opportunities

• Marketing specialist
• Market research manager
• Advertising consultant
• Brand manager
• Product manager