Why Study / Key Benefits

• Develops a deep understanding of target markets and how to communicate with them.
• Covers consumer behaviour, marketing strategy, digital marketing and marketing communications.
• Develops the ability to influence consumer behaviour and communicate creatively across digital platforms.
• Uses real-world cases and practical applications rather than focusing only on theoretical marketing concepts.
• The International Business specialisation provides exposure to international business environments through study tours and internship opportunities in Europe, America and Asia.
• Students can study international trade and investment and global business cultures.
• The programme incorporates experiential learning through real clients, live projects and interaction with industry partners.
• Swinburne's business school is AACSB accredited.
• Swinburne lists industry partners for the Master of Marketing including CPM Australia and Lewers.

Programme Structure and Subjects / Topics

The degree contains four foundation units, eight core units and four units forming the selected specialisation or electives.

Foundation units:

• Management Analysis and Problem Solving – MGT60040 – 12.5 credit points
• Business Sustainability and Social Impact – MGT60042 – 12.5 credit points
• Future Management Skills – MGT60043 – 12.5 credit points
• Marketing Management – MKT60010 – 12.5 credit points.

Core units:

• Opportunity Discovery, Creativity and Design – ENT60009 – 12.5 credit points
• Data Empowered Marketing – MKT60011 – 12.5 credit points
• Consumer Behaviour – MKT60012 – 12.5 credit points
• Global Digital Marketing – MKT70017 – 12.5 credit points
• Services Marketing and Customer Management – MKT70020 – 12.5 credit points
• Customer Experience Management – MKT70021 – 12.5 credit points
• Marketing Strategy and Planning – MKT80010 – 12.5 credit points
• Marketing Communications Agency – MKT80015 – 12.5 credit points.

These subjects address areas including:

• Market orientation and research
• Segmentation, targeting and positioning
• Consumer behaviour
• Strategic marketing decisions
• Digital marketing
• Customer experience
• Services marketing
• Marketing communications
• Marketing strategy and planning
• Creative problem solving
• Data-informed marketing.

International Business specialisation

Students select up to four units from the International Business specialisation list.

Available units include:

• Business Innovation in Europe Study Tour – BUS70013 – 12.5 credit points
• Business Innovation in America Study Tour – BUS70014 – 12.5 credit points
• Business Innovation in Asia Study Tour – BUS70015 – 12.5 credit points
• Managing Workplace Diversity and Inclusion – HRM70012 – 12.5 credit points
• International Trade and Investment – INB60003
• Global Business Cultures: Advanced Theories and Practices – INB60004
• International Internship – MFP80002
• International Internship – Extended – MFP80004
• Supply Chain Management – SCM60003 – 12.5 credit points
• Business Internship Project – BUS80027 – 12.5 credit points
• Business Internship Project Extended – BUS80028 – 25 credit points. 

Disciplines / Specialisations

The Master of Marketing currently lists the following specialisation areas:

• Accounting
• Business Analytics
• Business Information Systems
• Entrepreneurship
• Finance
• Financial Technologies
• Human Resource Management
• International Business
• Project Management
• Research
• Social Impact
• Social Media
• Supply Chain Innovation.

Programme Highlights

• 200 credit points.
• 2 years full-time standard duration.
• Hawthorn campus, Melbourne.
• CRICOS course code 102652D.
• 2027 Semester 1 and Semester 2 intakes.
• International Business specialisation.
• International study-tour opportunities in Europe, America and Asia.
• International internship opportunities.
• Marketing strategy and planning.
• Consumer behaviour.
• Data-empowered marketing.
• Global digital marketing.
• Customer experience management.
• Marketing communications.
• Real-client and live-project learning.
• AACSB accreditation.
• Industry connections including CPM Australia and Lewers.

Career Outcomes

Swinburne identifies potential career directions associated with the Master of Marketing, including:

• Managers and executives
• Career movers
• Brand managers
• Market researchers
• Marketing professionals
• Digital marketers.

The International Business specialisation can additionally develop knowledge relevant to:

• International marketing
• Global business development
• International trade and investment
• Global business strategy
• Cross-cultural business environments
• International business operations
• International marketing communications
• International project and internship environments.

International Student Visa Requirements

The relevant Australian visa for an international student studying this programme in Australia is generally the Student visa (subclass 500).

Key requirements include:

• Enrolment in an eligible CRICOS-registered course.
• Confirmation of Enrolment (CoE).
• Meeting the Genuine Student requirement.
• Meeting applicable health and character requirements.
• Providing an Australian Values Statement where required.
• Meeting applicable financial-capacity requirements.
• Maintaining required Overseas Student Health Cover.
• Complying with the conditions attached to the individual visa.