Why Study / Key Benefits

• Combines postgraduate marketing education with a specialised focus on Financial Technologies.
• Develops knowledge of how technology is changing the future of finance and business.
• The FinTech specialisation is described by Swinburne as being co-created with academic and industry leaders and combining theory with practical applications.
• Develops marketing capabilities including market orientation and research, segmentation, targeting and positioning, strategic decision-making, critical thinking, creative problem-solving and digital marketing.
• Provides exposure to emerging areas including blockchain, quantum technologies, cybersecurity, artificial intelligence for finance and accounting, and business analytics.
• The Master of Marketing uses experiential learning through real clients, live projects and interactions with industry partners.
• Swinburne's business school is AACSB accredited.
• Industry connections listed by Swinburne for the Master of Marketing include Lewers, The General Store, CPM Australia and Hammond Thinking.

Programme Structure and Subjects / Topics

The Master of Marketing consists of 200 credit points:

• 4 foundation units
• 8 core units
• 4 specialisation or elective units.

Foundation units

• Management Analysis and Problem Solving – MGT60040 – 12.5 credit points
• Business Sustainability and Social Impact – MGT60042 – 12.5 credit points
• Future Management Skills – MGT60043 – 12.5 credit points
• Marketing Management – MKT60010 – 12.5 credit points.

Core units

• Opportunity Discovery, Creativity and Design – ENT60009 – 12.5 credit points
• Data Empowered Marketing – MKT60011 – 12.5 credit points
• Consumer Behaviour – MKT60012 – 12.5 credit points
• Global Digital Marketing – MKT70017 – 12.5 credit points
• Services Marketing and Customer Management – MKT70020 – 12.5 credit points
• Customer Experience Management – MKT70021 – 12.5 credit points
• Marketing Strategy and Planning – MKT80010 – 12.5 credit points
• Marketing Communications Agency – MKT80015 – 12.5 credit points.

Financial Technologies specialisation

The current programme page lists four Financial Technologies specialisation units:

• Frontiers in FinTech – FIN60006 – 12.5 credit points
• Innovative Finance 2.0: Blockchain, Quantum, and Cyber Security – FIN80029 – 12.5 credit points
• AI for Finance and Accounting – FIN80031 – 12.5 credit points
• Business Analytics and Visualisation – INF70008 – 12.5 credit points.

Main subject themes

The programme therefore covers:

• Marketing management
• Market orientation and research
• Consumer behaviour
• Segmentation, targeting and positioning
• Digital marketing
• Strategic decision-making
• Customer experience
• Marketing communications
• Marketing strategy
• Financial technologies
• FinTech innovation
• Blockchain
• Quantum technologies
• Cybersecurity
• Artificial intelligence for finance and accounting
• Business analytics and visualisation
• Sustainability and social impact
• Creative problem-solving.

Disciplines / Specialisations

The Master of Marketing currently provides the following specialisation options:

• Accounting
• Business Analytics
• Business Information Systems
• Entrepreneurship
• Finance
• Financial Technologies
• Human Resource Management
• International Business
• Project Management
• Research
• Social Impact
• Social Media
• Supply Chain Innovation.

Programme Highlights

• 200 credit points.
• Standard duration of 2 years full-time.
• Hawthorn campus in Melbourne.
• CRICOS code 102652D.
• 2027 Semester 1 and Semester 2 entry.
• Financial Technologies specialisation.
• FinTech theory combined with practical applications.
• Blockchain, quantum technologies and cybersecurity.
• AI for finance and accounting.
• Business analytics and visualisation.
• Digital marketing and consumer behaviour.
• Marketing strategy and planning.
• Experiential learning using real clients and live projects.
• AACSB accreditation.

Career Outcomes

Swinburne identifies possible career directions for Master of Marketing graduates including:

• Managers and executives
• Career movers
• Brand managers
• Market researchers
• Aspiring marketers
• Digital marketers.

The Financial Technologies specialisation can additionally provide knowledge relevant to roles involving:

• FinTech marketing
• Financial-services marketing
• Digital financial products
• FinTech business development
• Financial technology strategy
• Digital transformation
• AI-enabled financial services
• Blockchain-related business applications
• Marketing analytics
• Business analytics.

International Student Visa Requirements

The relevant Australian visa is generally the Student visa (subclass 500).

Key requirements include:

• Enrolment in an eligible CRICOS-registered course.
• Confirmation of Enrolment (CoE).
• Meeting the Genuine Student requirement.
• Meeting applicable health and character requirements.
• Providing financial evidence if required by the Department of Home Affairs.
• Maintaining appropriate Overseas Student Health Cover.
• Complying with all conditions attached to the individual Student visa.