Why Study / Key Benefits

The Master of Marketing specialising in Social Impact at Swinburne University of Technology combines advanced marketing knowledge with social-impact and sustainability-focused study. The programme is designed for students who want to understand target markets, consumer behaviour, digital marketing and strategic communication while applying these skills to organisations seeking positive social change.

Key benefits include:

• Practical learning through real-world cases, live projects and interaction with industry partners.
• Development of skills in market orientation and research, segmentation, targeting and positioning, strategic decision-making, critical thinking, creative problem-solving and digital marketing.
• A specialised focus on social-impact organisations, including issues around organisational sustainability, competitiveness and attracting employees.
• AACSB accreditation at the business-school level.
• Industry connections involving organisations such as Lewers, The General Store, CPM Australia and Hammond Thinking.
• Opportunities to obtain advanced standing where previous qualifications or relevant experience meet Swinburne's requirements.

Programme Structure and Subjects / Topics

The 200-credit-point master's structure consists of foundation, core and specialisation study.

Foundation units:

• Management Analysis and Problem Solving – MGT60040
• Business Sustainability and Social Impact – MGT60042
• Future Management Skills – MGT60043
• Marketing Management – MKT60010

Core units:

• Opportunity Discovery, Creativity and Design – ENT60009
• Data Empowered Marketing – MKT60011
• Consumer Behaviour – MKT60012
• Global Digital Marketing – MKT70017
• Services Marketing and Customer Management – MKT70020
• Customer Experience Management – MKT70021
• Marketing Strategy and Planning – MKT80010
• Marketing Communications Agency – MKT80015

Social Impact specialisation:

• Corporate Responsibility and Accountability – SIP60001
• Social Impact: Entrepreneurs and Social Innovation – SIP60003
• Social Investment and Philanthropy – SIP60004
• Evaluation and Impact Measurement – SIP70014

Disciplines / Specialisations

The requested specialisation is:

• Social Impact

The wider Master of Marketing also offers other specialisation choices, including Accounting, Business Analytics, Business Information Systems, Entrepreneurship, Finance, Financial Technologies, Human Resource Management, International Business, Project Management, Research, Social Media and Supply Chain Innovation.

Programme Highlights

• 200 credit points.
• Standard duration of 2 years full-time.
• Hawthorn campus, Melbourne.
• CRICOS 102652D.
• Course code MA-MKT1.
• Social Impact specialisation.
• AACSB-accredited business education.
• Practical and experiential learning.
• Industry interaction, real clients and live projects.
• Potential fast-track completion based on previous study and relevant experience.
• Pathway/exit qualifications are available within the broader course structure, including a Graduate Certificate and Graduate Diploma.

Career Outcomes

Swinburne identifies potential career directions for Master of Marketing graduates such as:

• Managers and executives
• Career movers
• Brand managers
• Market researchers
• Aspiring marketers
• Digital marketers

Latest Updates / Special Requirements

• The latest published intakes are 1 March 2027 and 2 August 2027.
• The current CRICOS code is 102652D.
• The programme is delivered at Hawthorn.
• International students in Australia on a Student visa must study full-time and on campus.
• Relevant work experience can be considered for certain advanced-standing entry routes, but applicants must provide a CV and evidence supporting the experience.
• Credit transfer/RPL is assessed case-by-case.
• The programme has AACSB accreditation at the business-school level.
• The current official page does not identify a separate Social Impact-specific admission requirement beyond the Master of Marketing admission requirements.

International Student Visa Requirements

International students intending to study this programme in Australia normally require an Australian Student visa (subclass 500), subject to their individual circumstances.

Key requirements and conditions include:

• A valid Confirmation of Enrolment (CoE) for the registered course.
• Overseas Student Health Cover (OSHC), unless an exemption applies.
• Genuine Student (GS) requirement.
• Valid passport.
• Evidence/documents specified by the Department of Home Affairs' Document Checklist Tool.
• Financial-capacity evidence and English evidence where required by the Department.
• Health and character requirements where applicable.