Unique to Swinburne, the Bachelor of Media and Communication/Bachelor of Applied Innovation double degree is the ideal beginning to a career that encompasses the challenging and dynamic area of media and communication and innovation.

With so many majors to select from, there’s something for everyone interested in a career in media and communications. Subjects include advertising, writing and literature, journalism, public relations and social media. You’ll examine issues such as diversity, the influence of social networking data, ownership and privacy, automated media and the digital economy.

You’ll also benefit from Swinburne’s partnership with Adobe which gives you free access to, and coaching in, the Adobe Creative Cloud while studying.

Applied innovation, meanwhile, boosts your media and communication potential as you learn in a multidisciplinary, experiential environment that values collaboration, creativity and complex problem-solving. Develop leadership potential, persistence, and human understanding as you learn what it takes to drive meaningful change through innovative ideas. Undertake projects inspired by your passions and interests; then graduate with a portfolio to prove your innovation credentials.

Experiential learning is key to our bachelor courses, so you’ll have the opportunity to explore a range of quality placements, internships and industry-related projects.

Whether it’s a media and communication career in content creation, public relations, cinema and screen, or social media, or a career as an innovation specialist in roles such as innovation consultant, innovation or transformation lead, human-centred researcher, innovation strategist or innovation manager, this double degree is made for you.

Course learning outcomes

On successful completion of this programme the learner will be able to:

• Bachelor of Media and Communication: Identify and contextualise the impacts of digital transformation on media and communication industries, audiences and professional and creative practices
• Bachelor of Media and Communication: Analyse diverse socio-cultural influences on media and communication practices and their impact on audiences in Indigenous, local and global contexts
• Bachelor of Media and Communication: Demonstrate critical thinking, including theoretical, practice-led and decolonised approaches, within a specialised media and communication discipline
• Bachelor of Media and Communication: Initiate professional approaches to planning, problem-solving and decision-making in a range of media and communication activities and processes, both individually and in collaboration with others
• Bachelor of Media and Communication: Design creative and professional media and communication artefacts that focus on examining the relationship between people and technology for social impact
• Bachelor of Media and Communication: Explore innovative use of new media and communication technologies to engage, influence and build communities for next generation media futures
• Bachelor of Media and Communication: Engage ethical approaches to research methodologies for socially responsible, just and fair content creation strategies
• Bachelor of Media and Communication: Apply learning from Indigenous, global and cross-cultural communication contexts to support accountability, self-assessment and independence in lifelong learning
• Bachelor of Applied Innovation: Apply a series of thinking systems, creativity toolkits and innovation frameworks to design contextually-relevant solutions addressing local and global challenges in and outside their discipline
• Bachelor of Applied Innovation: Identify and articulate opportunities to innovate and create impact informed by user-centred research and/or data
• Bachelor of Applied Innovation: Adapt their discipline skillsets in new situations in response to complex and changing contexts, including interdisciplinary environments
• Bachelor of Applied Innovation: Facilitate and contribute to innovation teams that seek solutions to complex challenges, using inclusive collaboration practices to leverage different skills and perspectives
• Bachelor of Applied Innovation: Navigate commercial, human and technical requirements aided by prototyping and testing to deliver solutions that create value
• Bachelor of Applied Innovation: Communicate the value of experimentation, ideas and innovation with confidence in developing solutions to investors, potential partners, employers or other stakeholders
• Bachelor of Applied Innovation: Develop futures-focused innovations that integrate responsible social, technological and environmental factors