The Bachelor of Media and Communication/Bachelor of Business equips students with knowledge and skills essential for a career that encompasses the challenging and dynamic area of media and communication and the business sector.

You'll learn how to think critically and to develop problem-solving skills, research issues and analyse information. Gain an understanding of media and media production, public relations and the impact of design on these specialised areas of communication.

Work Integrated Learning is a guaranteed part of all our bachelor degrees. In this double degree, in a Media and Communications Project relevant to your major study area, and an Industry Consulting Project (BUS30009), you'll have the opportunity to apply your learning in professionally focused, industry-linked projects.

Course learning outcomes

Upon successfully completing the Bachelor of Media and Communication / Bachelor of Business, graduates will be able to:

• demonstrate knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
• formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
• exercise initiative and judgement in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
• demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes
• recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
• apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
• reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
• apply research methodology relevant to the field of media and communication
• define and integrate theoretical principles applicable to business and apply those principles in a range of practices
• systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
• formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line
• coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
• communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
• build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
• work collaboratively in diverse groups.