The Bachelor of Media and Communication is designed to provide students with the latest skills and knowledge to prepare them for roles in dynamic, ever changing media and communication industries. The degree takes a strategic approach to media and communication and links theoretical and practical knowledge and skills needed to operate in diverse settings within industry. Drawing on a range of media and communication disciplines, the degree seeks to equip students with the knowledge and skills to achieve institutional/organisational objectives. Graduates will be well qualified for positions in settings such as media, communication and creative industry agencies, not-for-profits, government departments, small business and large corporate organisations.

Course description

This course is delivered through Swinburne Online. Swinburne Online delivers Swinburne University of Technology programs designed to meet the needs of those who are unable to undertake on-campus study. These programs have been specifically designed for online delivery and support.

 

The Bachelor of Media and Communication is designed to provide students with the latest skills and knowledge to prepare them for roles in dynamic, ever changing media and communication industries. The degree takes a strategic approach to media and communication and links theoretical and practical knowledge and skills needed to operate in diverse settings within industry. 

 

Drawing on a range of media and communication disciplines, the degree seeks to equip students with the knowledge and skills to achieve institutional/organisational objectives. Choose a major in either Advertising, Media Studies or Public Relations.

Course structure

To qualify for the award of Bachelor of Media and Communication students must complete 300 credit points comprising of: Introductory Studies:

• Four (4) Core Units of Study (50cp)
• One (1) online core unit of study (12.5cp)
• Eight (8) units of study from one of the Media and Communication majors (100cp)
• Eleven (11) units of study (137.5 credit points) comprising of a second major, co-major, advanced minor, minor/s, and/or electives

*Students studying through SOL complete one online core unit of study and 11 units of Other Study. Students may not complete more than 150 cps (normally 12 units) at Introductory Level.

A unit of study can only be counted once, where units are shared between majors and/or minors, students must choose an approved alternate. Students also have an opportunity to undertake a WIL Professional Placement.

Maximum Academic Credit
The maximum level of credit that can be granted for the Bachelor of Media and Communication is 150 credit points (normally 12 units)