Unique to Swinburne, the Bachelor of Media and Communication/Bachelor of Applied Innovation double degree is the ideal beginning to a career that encompasses the challenging and dynamic area of media and communication and innovation.

With so many majors to select from, there’s something for everyone interested in a career in media and communications. Subjects include advertising, writing and literature, journalism, public relations and social media. You’ll examine issues such as diversity, the influence of social networking data, ownership and privacy, automated media and the digital economy.

You’ll also benefit from Swinburne’s partnership with Adobe which gives you free access to, and coaching in, the Adobe Creative Cloud while studying.

Applied innovation, meanwhile, boosts your media and communication potential as you learn in a multidisciplinary, experiential environment that values collaboration, creativity and complex problem-solving. Develop leadership potential, persistence, and human understanding as you learn what it takes to drive meaningful change through innovative ideas. Undertake projects inspired by your passions and interests; then graduate with a portfolio to prove your innovation credentials.

Experiential learning is key to our bachelor courses, so you’ll have the opportunity to explore a range of quality placements, internships and industry-related projects.

Whether it’s a media and communication career in content creation, public relations, cinema and screen, or social media, or a career as an innovation specialist in roles such as innovation consultant, innovation or transformation lead, human-centred researcher, innovation strategist or innovation manager, this double degree is made for you.

Course structure

Successful completion of the Bachelor of Media and Communication/ Bachelor of Applied Innovation requires students to complete units of study to the value of 400 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.

Career opportunities

The Bachelor of Media Communication/Bachelor of Applied Innovation equips students with knowledge and skills essential for a career that encompasses the challenging and dynamic area of media and communication and innovation. The Applied Innovation units complement the media and communication disciplinary studies by developing students’ future workforce capabilities. Students apply innovation toolkits, prototype solutions and participate in challenges, such as innovation sprints and interdisciplinary projects, including activities inspired by their passions and interests, developing, in the process, future workforce capabilities such as interdisciplinary collaboration, creativity and complex problem-solving, persistence, curiosity and initiative in real-world contexts.

The course helps students create a portfolio for future employability, with industry experience and additional practical skills. As an innovator, students are prepared to conceive, develop and deliver transformative projects as well as adapt to uncertain and changing contexts to secure or create fulfilling employment opportunities.