Overview

Be prepared for a variety of roles in the dynamic media and communication industry. Learn how to be strategic and gain the practical skills to flourish across the diverse settings in the industry. Graduates will be well qualified for roles in agencies, not-for-profits, government departments, small business and corporate organisations.

Your major

Public Relations

Understand how to influence and manage the public perception of an organisation.

Learn to effectively communicate with a chosen target audience through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication.

This degree is professionally accredited by the Public Relations Institute of Australia.

Your industry experience

All our bachelor degrees include guaranteed Work Integrated Learning. This Professional Degree includes a mandatory 12-month paid work placement. Benefit from Swinburne’s unique industry partnerships and earn credit towards your degree. In your final year, apply your learning in an industry-linked project relevant to your major study area.

Skills you’ll learn

• Digital literacy
• Presenting
• Problem solving
• Project management
• Strategic communication planning
• Writing

Your career opportunities

• Communications officer
• Crisis manager
• Public relations officer
• Marketing officer
• Fundraising and sponsorship coordinator