Overview

Be prepared for a variety of roles in the dynamic media and communication industry. Learn how to be strategic and gain the practical skills to flourish across the diverse settings in the industry. Graduates will be well qualified for roles in agencies, not-for-profits, government departments, small business and corporate organisations.

Your major

Social Media

Gain a comprehensive understanding of social media platforms within social, cultural and industry contexts.

Learn how to analyse new and emerging media technologies and drive their use and innovation across industry.

Your industry experience

All our bachelor degrees include guaranteed Work Integrated Learning. This Professional Degree includes a mandatory 12-month paid work placement. Benefit from Swinburne’s unique industry partnerships and earn credit towards your degree. In your final year, apply your learning in an industry-linked project relevant to your major study area.

Skills you’ll learn

• Analytical analysis
• Communication
• Consulting
• Content development
• Digital literacy
• Strategy

Your career opportunities

• Digital advertising specialist
• Digitaln marketer
• Social media officer
• Social media producer