Overview

Be prepared for a variety of roles in the dynamic media and communication industry. Learn how to be strategic and gain the practical skills to flourish across the diverse settings in the industry. Graduates will be well qualified for roles in agencies, not-for-profits, government departments, small business and corporate organisations.

Your major

Advertising

Gain vital skills to succeed in the creative world of advertising.

Explore effective design and strategy, advertising development and implementation. Learn how to create ads that hit the mark with audiences.

Your industry experience

All our bachelor degrees include guaranteed Work Integrated Learning. This Professional Degree includes a mandatory 12-month paid work placement. Benefit from Swinburne’s unique industry partnerships and earn credit towards your degree. In your final year, apply your learning in an industry-linked project relevant to your major study area.

Skills you’ll learn

• Communication
• Problem solving
• Strategic thinking
• Teamwork
• Time management
• Video marketing

Your career opportunities

• Digital Communications Strategist
• Marketing Communications Specialist
• Content Marketing Manager
• Content writer
• Journalist