Overview

Learn how the media sector is evolving through an examination of issues, such as diversity, the influence of social networking data, ownership and privacy, and the digital economy. This flexible degree will help prepare you for a career you’ll be passionate about. Plus, you'll benefit from free access to – and coaching in – Adobe Creative Cloud while you're studying.

Your major

Public Relations

Understand how to influence and manage the public perception of an organisation.

Learn to effectively communicate with a chosen target audience through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication.

This degree is professionally accredited by the Public Relations Institute of Australia.

Your industry experience

All our bachelor degrees include a guaranteed Work Integrated Learning opportunity. In units Media and Communications Project A and B (MDA30006 and MDA30007), design and implement a media product of your choice.  In units Digital Marketing Project 1 and 2 (DIG30001 and DIG30002), you'll work in teams on a digital advertising or marketing project.

Skills you’ll learn

• Digital literacy
• Presenting
• Problem solving
• Project management
• Strategic communication planning
• Writing

Your career opportunities

• Communications officer
• Crisis manager
• Fundraising and sponsorship coordinator
• Public relations officer
• Marketing officer