Overview

Learn how the media sector is evolving through an examination of issues, such as diversity, the influence of social networking data, ownership and privacy, and the digital economy. This flexible degree will help prepare you for a career you’ll be passionate about. Plus, you'll benefit from free access to – and coaching in – Adobe Creative Cloud while you're studying.

Available majors

• Advertising
• Cinema and Screen Studies
• Creative Writing and Publishing
• Immersive Media
• Journalism
• Public Relations
• Social Media

Your industry experience

All our bachelor degrees include a guaranteed Work Integrated Learning opportunity. In units Media and Communications Project A and B (MDA30006 and MDA30007), design and implement a media product of your choice.  In units Digital Marketing Project 1 and 2 (DIG30001 and DIG30002), you'll work in teams on a digital advertising or marketing project.

Skills you’ll learn

• Media content creation
• Communicating for influence and impact
• Critical and analytical thinking
• Media analytics
• Teamwork and collaboration
• Cultural competence and global perspective

Your career opportunities

• Communications strategist
• Marketing communications specialist
• Content marketing manager
• Copywriter
• Journalist