Overview

Learn how the media sector is evolving through an examination of issues, such as diversity, the influence of social networking data, ownership and privacy, and the digital economy. This flexible degree will help prepare you for a career you’ll be passionate about. Plus, you'll benefit from free access to – and coaching in – Adobe Creative Cloud while you're studying.

Your major

Advertising

Gain vital skills to succeed in the creative world of advertising.

Explore effective design and strategy, advertising development and implementation. Learn how to create ads that hit the mark with audiences.

Your industry experience

All our bachelor degrees include a guaranteed Work Integrated Learning opportunity. In units Media and Communications Project A and B (MDA30006 and MDA30007), design and implement a media product of your choice.  In units Digital Marketing Project 1 and 2 (DIG30001 and DIG30002), you'll work in teams on a digital advertising or marketing project.

Skills you’ll learn

• Communication
• Problem solving
• Strategic thinking
• Teamwork
• Time management
• Video marketing

Your career opportunities

• Marketing and sales professional
• Public relations officer
• Advertising consultant
• Media planner
• Brand strategist