Master of Business (Economics, Finance & Marketing)
Overview
In this program you will develop advanced skills in order to critically analyse information, synthesise knowledge, and communicate your research findings effectively for a variety of career settings.
This master degree may be undertaken in a project or thesis mode.
You can specialise in:
Economics
- empirical microeconomics
- innovation economics
- development economics
- health economics
- cultural economics
- applied economic modelling
- behavioural economics
- experimental economics
- corporate governance/social responsibility.
Finance
- capital markets and financial institutions
- financial instruments
- international finance
- macroeconomics.
Marketing
- branding
- product innovation
- social marketing
- electronic marketing
- services marketing
- macro marketing
- integrated marketing communications
- sponsorship
- business-to-business marketing
- consumer behaviour
- buyer behaviour
- word of mouth
- customer relationship management
- consumer psychology
- service quality.