Overview

RMIT Online’s Master of Marketing will allow you to gain a deeper understanding of the role of marketing within an organisation.

Designed for current and future marketing leaders and business owners, the RMIT Online Master of Marketing helps you understand how to apply modern marketing strategies to solve business problems and how to use your skills to become a key decision-maker.

Become a decision-maker at the C-Suite table

Develop a clear understanding of key strategic marketing principles, and how they apply to bigger business functions.

Learn to apply proven marketing theory

Develop strategic expertise, and the capability to strategically plan, direct, implement and improve marketing campaigns, and apply them where it counts.

Stay relevant in rapidly changing industry

Learn classic marketing principles to become an effective marketing expert as the landscape continues to shift. Be an agile thinker with strong foundations to draw from.

What you will study

Learn the capabilities and competencies required to be a leader of tomorrow.

Study a combination of soft skills and big-picture thinking to prove you’re ready to walk into senior marketing roles.

Concentration areas

• Marketing management

• Research and planning

• Services, network and social marketing

• Business strategy