Overview

Develop your strategic thinking skills to make an impact on the success of a business.

You want to understand the principles behind marketing tactics and strategy. You want to improve your personal management skills and increase your understanding of the relationship between marketing and other functional areas of management.

Designed by recognised academics and top-quality online designers, RMIT Online’s Graduate Certificate in Marketing will allow you to gain a deeper understanding of the role of marketing within an organisation. 

Our Graduate Certificate in Marketing not only has the added convenience of being intensive and completely online, but it also provides an excellent pathway to the Master of Marketing.

Become a decision-maker at the C-Suite table

Develop a clear understanding of key strategic marketing principles, and how they apply to bigger business functions. Earn your place as a leader when critical, top-level business decisions are made

Get recognised for your skillset

Learn to apply proven marketing theory in a digitally-dominated world successfully. Develop strategic expertise, and the capability to strategically plan, direct, implement and improve marketing campaigns, and apply them where it counts.

Stay relevant in rapidly changing industry

Learn classic marketing principles to become an effective marketing expert as the landscape continues to shift. Be an agile thinker with strong foundations to draw from.

What you will study

Learn the capabilities and competencies required to be a leader of tomorrow. Study a combination of soft skills and big-picture thinking to prove you’re ready to walk into exciting marketing roles.

Concentration areas

• Marketing management

• Consumer behaviour

• Marketing research

• Marketing communication strategy

Details

Become the marketer that businesses demand

The Graduate Certificate in Marketing offers an efficient way to advance your career. You can finish your online Graduate Certificate in Marketing in just eight months, thanks to our innovative intensive learning model. Offering six intakes per year, our study periods run for seven weeks each, focusing on one course at a time for fast-tracked, consolidated learning.

This format helps you learn, grasp and apply each new concept before beginning the next.

We believe in work-connected learning. This means you can take everything you learn in the virtual classroom to the workplace - straight away. You don’t have to wait to finish your program to start applying your new skills and knowledge.

Doing post-graduate study doesn’t mean you have to sacrifice your lifestyle or cut back at work. Forget weekend intensives or classes that start the second you leave work - online study is ready whenever and wherever you are.

While you will have online assessments, RMIT delivers a convenient online program without the requirement for on-campus attendance and commitments. All lecture material and content is delivered directly to you, wherever you are.