Overview

This course has been designed in partnership with some of Australia’s biggest brands.

You'll gain the skills, tools and technical knowledge to successfully retain, engage and manage customers in the contemporary workplace. Project-based learning enables you to have an immediate impact on your organisation, whether it be in account management, sales or the recruitment sector.

What you will study

This program combines best practice from leading industry partners with the latest approaches in marketing, psychology, technology, product management, sales and business strategy for a dynamic and innovative approach to end-to-end customer relationship management.

Concentration areas

• Customer value strategies

• Leveraging customer data

• Tracking, predicting and optimising customer behaviour

• How to increase customer loyalty and longevity

• Customer mapping techniques

• Communication strategies and stakeholder management

• Customer discovery and analysis tools

• Customer experience design

Australian Student Visas

RMIT's online Graduate Certificate does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study.

Details

Gain industry knowledge and learn with the best.

This program has been designed for those wishing to pursue a career in customer success management, or who are in an existing client-facing role and are looking to upskill. You will learn the  technical, operational and strategic skills for the next step of your career, from negotiation skills to customer analytics. You will graduate with a mix of skills and tools to take a dynamic and innovative approach to end-to-end relationship management to meet business goals and influence change in diverse contexts.