Overview

Are you interested in investigating the core of an issue to find out why it is important to an organisation and the people it deals with?

Public relations is a career for people with enquiring minds. Advising organisations on how to enhance their working relationships and reputation is at the heart of modern PR.

In the Bachelor of Communications (Public Relations), you'll gain the skills to effectively communicate your organisation's message to a range of different audiences. This prepares you for the increasingly globalised, technology-driven world of public relations within corporate, government, not-for-profit and consultancy environments.

This degree includes subjects in strategic communication and theory, principles, research, and contextual studies. These subjects promote analytical and research skills and provide a broader learning experience. You will gain professional skills in writing techniques, media and stakeholder relations, strategy and industry research, with an emphasis on problem solving, creativity, relationship development and project management.

You'll build your skills and knowledge on campus and in a variety of work-integrated learning environments. You will be exposed to other fields of applied communication practice and how they converge with public relations.

Why study public relations at RMIT?

Hands-on learning

Undertake a professional placement within a local or international company of your choice.

Global perspective

Learn from guest lecturers who provide international context and skills you can take anywhere.

Fully accredited

This course is accredited by the Public Relations Institute of Australia (PRIA).