Overview

You will experience a variety of interactive learning and teaching approaches, both face to face and online, with an emphasis on industry relevant and creative outcomes.

The Bachelor of Communication (Advertising) has three distinct focuses: art direction, copywriting and strategy planning/account management. There is a strong emphasis on critical and conceptual thinking. You will learn how to use these skills to solve marketing problems, generate attention for brands and products, and build an emotional bond between a brand and consumers.

This creative advertising degree combines theoretical and industry knowledge with hands-on professional skills including copywriting, art direction and strategy planning. It provides an overview of the role and value of advertising within broader marketing and communication practice, as well as in-depth study of advertising media, strategic and creative disciplines. You will experience a variety of interactive learning and teaching approaches, both face-to-face and online, with a strong focus on industry relevance and creative outcomes.

Our graduates go on to work both locally and internationally in a variety of roles, from art direction and copywriting to media planning and client management.

Why study advertising at RMIT?

Industry links

Take part in our annual Pitch Night, plus internships and other opportunities to connect with the broader industry.

Exchange opportunities

Each year, we offer an exchange with students from the Danish School of Media and Journalism (DMJX) in Copenhagen.

Interactive learning

Industry relevance and creative outcomes are the core of our teaching approach, preparing you for a variety of roles.