Nathan Campus

Online

CAMPUS

2 years full-time

4 (online only) years part-time

DURATION

COMMENCING IN

Trimester 1, 2, 3

$34,500 per year

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FEE (INDICATIVE)

CREDIT POINTS

160

DEGREE CODE

5717

CRICOS CODE

096286J

ENTRY REQUIREMENTS

IELTS
(Academic)
6.5

Related Bachelor degree or higher

View full entry requirements

The Master of Marketing/Master of International Business double degree program gives graduates a unique understanding of how to market strategically and create a competitive advantage in today's global economy. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take your career to the next level. Our graduates have careers with some of the worlds biggest brands and have the skills to work collaboratively with teams located in major cities all over the world.

The Master of Marketing enables you to build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

The Master of International Business will enhance your business acumen in an international context - with a focus on Asia. With a strong emphasis on strategic analysis in different regional contexts, you will develop the thought leadership and modern business skills that are vital in today's global economy. Your studies will enable you to critically examine the social, cultural and political dimensions of global business and how to successfully implement sustainable business practices within this dynamic trade environment.

There are also exciting opportunities for students to participate in internships and study tours through Griffiths worldwide alliances.

Attendance information

This program is offered at the Nathan campus. You may choose to study courses at other campuses where the program structure allows.

If you are an International student on a student visa, you must ensure that you enrol in a way that will allow you to complete your enrolment within the expected program duration as stated on your Confirmation of Enrolment (CoE).