The Fashion Marketing MA is part of the School of Art and Humanities MA Art & Design Suite, an innovative approach to postgraduate taught education that brings together disciplines from across art and design to produce a collaborative programme of courses that foreground the shared practices, processes and values of art and design in the 21st century.

 

This course will enable you to critically appraise the importance of social, technological and cultural dimensions of fashion marketing as applied to your personal practice and that of others.

 

You will develop advanced knowledge and understanding of communication strategies to build compelling experiences in the creation of products and services for customers.

 

The aim of this course is:

• To enable you to evidence awareness and relevance of your practice in relation to professional standards in fashion marketing.
• To develop innovative and imaginative approaches to the principles and processes critical to commercial and creative fashion marketing strategies.
• To experiment, expand and encourage progressive thinking in sustainable practices to meet future fashion industry opportunities and customer demands.
• To support the realisation of a major project that combines knowledge of advanced ideation and the application of creative, aesthetic, technical and analytical skills appropriate to the fashion and textiles discipline.
• Encourage confidence in your academic and creative potential through reflective practice and concept generation, mastering and challenging core fashion and textile knowledge and understanding through interweaving new concepts, materials and technologies.

 

This course will enable you to position yourself as an innovator and creative in both the niche and mass markets of the global fashion design and retail industry. You will achieve this by developing expertise in sustainable and ethical approaches to creative design, material futures and fashion promotion.