About the course

Reasons to study

1. You'll have the opportunity to undertake a year long marketing-placement either in the UK or overseas to put your skills into practice.
2. The course is accredited to the CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications.
3. Study at an AACSB International accredited Business School. Globally, less than 6% of institutions offering business degrees achieve this accreditation.

Why Business and Digital Marketing Management?

Digital, mobile and social media are changing the world. This course gives you the chance to be at the forefront of these exciting developments, providing you with digital marketing expertise alongside business management skills. You could find out how social media can be used as a marketing platform by businesses worldwide and be involved in designing digital marketing campaigns. You’ll also gain a range of business management skills, from managing people to understanding responsible business practices and business transformation.

How will you learn?

You will learn through practical application and delivered lectures, workshops, seminars and group work sessions.

• The course begins with a focused introduction to the core principles of business and marketing. We’ll look at organisational management, what drives the consumer, and how to market to them. And we’ll take a wider view to see how digital developments are driving change across business and marketing.
• Modules taken on this course focus on developing critical understanding of the role and management of digital technologies in contemporary business and marketing settings.
• In your third year we’ll give you the opportunity to take a placement year that could see you working in a business and gaining real world experience. This is an opportunity to develop and demonstrate your skills in a range of organisations.

What subjects will you cover?

You’ll explore subjects such as Digital Marketing in the Contemporary World, Managing People, Services Marketing, Strategy and Business Transformation. The constantly changing landscape of marketing offers a dynamic and exciting career for those of you who enjoy the challenges of innovation, creating communication campaigns for a range of consumer segments, researching their needs and behaviour and planning outstanding brand experiences. Gaining a CIM professional qualification alongside your degree can help build your marketing skills and enhance your employability.

Course detail

Year 1

Year 2

Year 3 - optional placement year

Final year

Teaching and Assessment

Teaching excellence

ASPIRE

Entry requirements

BBB-BBCat A Level .

120-112UCAS tariff points from a combination of Level 3 qualifications.

Meritat T Level

DDM-DMMin BTEC Level 3 Extended Diploma.

Access to Higher Education Diploma with 45 Level 3 credits at Merit or above. 120-112 UCAS tariff points from International Baccalaureate qualifications.

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent. Read more about the University’s entry requirements for students outside of the UK on our Where are you from information pages.

Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.