This course combines tourism management with specialist marketing areas such as brand management, international business, and experience marketing. Tourism specific modules will develop an understanding of the complex issues facing a contemporary national and international tourism industry, while business and management modules will develop critical transferable skills in business, marketing, management, finance, and data analysis.

 

There is also a work placement module in year two. Students will understand the culture driving the tourism industry in 3 of the main European countries (France, Spain and Germany) and learn the basics of these 3 languages with no prior language experience required.