This one-semester Certificate in Marketing course is designed to enable students to develop marketing strategies and price products and apply marketing techniques in practice. Graduates of this course will learn how to conduct market research and gain insights into different types of markets and how to connect with customers. 

 

This course is best suited to:

• Students who wish to gain insights into the fundamental principles of marketing theory and practice enabling them to apply marketing techniques in practice.
• Students who have an interest in learning about the different types of markets and how to connect with customers, how to connect with customers, how to conduct market research, develop marketing strategies and price products.