The Business and Marketing BA (Hons) course aims to provide a solid understanding of areas such as business planning and management, alongside specialist marketing skills for potential careers in category management, marketing, customer insight, business development, sales and corporate communications. This course aims to:

• give you the confidence and business acumen necessary to develop, position and build businesses in the most strategically effective way.
• develop a solid understanding of business analysis, marketing planning and management, including exploring topics such as leadership, alongside specialist marketing skills, such as understanding customer behaviour, developing creative solutions and promoting competitive advantage.
• hone a broad range of practical and transferrable skills – creative, analytical, interpersonal and communications.

 

Why you should study this course

• Real-world applications - a distinctive feature of this course is the focus on real-world engagement and authentic assessments in a range of business and marketing situations. The course aims to offer you the opportunity to work on live projects and case studies from local and international organisations2 and possibly participate in Collaborative Online International Learning (COIL) projects2. Your business skills are further developed s through simulation games, role-play activities, and scenario-based learning by putting theory into practice4.
• Highly flexible and transferable course options - this course is part of a suite of marketing courses that share a common first year, this enables you to gain a broad understanding of business and management concepts and practice before continuing your chosen specialism.
• DigiComm Lab4  - our DigiComm Lab supports and develops your digital literacy skills through using industry-standard marketing platforms and software.
• Prepare for your future - prepare for a future career in business and marketing with a work placement2. Past students have secured placements at IBM, L'Oreal, Rolls Royce and Warner Brothers.
• Real-world insights and professional network development - you will be presented with opportunities to experience presentations and networking opportunities with practitioners, from both global businesses and small, niche advertising agencies, together with both real and virtual field trips2.