Develop the ‘career-ready’ and practical skills which are in demand from employers around the world.

• Examine successful marketing strategies and good management practice using an evidence-based approach.
• Learn the fundamentals of how organisations work and what marketing can do to capture the value that makes an organisation viable.
• Understand how the global business environment works and how to manage business data, information and people.

 

Why you should study this course

• Real-world experience
  The hands-on nature of this course alongside the opportunity to undertake a work placement or internship2, aims to provide you with work-ready skills which should help you transition more quickly and easily into your professional career.
• London location
  Living, studying and even working in London can give you extraordinary exposure to marketing in many shapes and forms.
• Industry exposure
  Guest marketers from industry discuss their work and offer career advice (subject to availability).
• Multicultural learning experience
  You’ll have the opportunity to enjoy a truly multicultural experience, since you may be studying alongside students drawn from many countries around the world.
• Prepare for your future
  You should complete your course with a clear idea of the career options open to you in marketing, whether in-house with a business, within an agency environment, or as an entrepreneur. If you’re interested in starting your own business, you could get business start-up advice and support from our Enterprise Hub.