The course is aimed at learners holding Level 5 qualifications in a diverse range of areas, including fashion design, media or business management, who wish to pursue a career in fashion public relations.

 

 On this course, you’ll learn more about:

• Brand storytelling, and how to design and manage PR campaigns.
• How media relations are developed and how networks are established.
• Pitching for media coverage.
• Digital Marketing Analytics and measurement of return of investment (ROI).
• Copywriting for fashion and identifying brand tone of voice.
• Identifying brand core values, vision and mission appropriate for current consumer behaviour trends.