Gain the knowledge and managerial skills to succeed in a global marketing environment that is currently undergoing a series of fundamental and far-reaching social and technological changes.

• Develop the specialist knowledge and innovative patterns of thinking needed to enhance your career prospects.
• Develop critical knowledge and competencies in strategic marketing management, PR and communications and digital marketing.
• Benefit from our teaching staff’s extensive industry experience (staff may be subject to change).

 

Why you should study this course

Real-world experience

The hands-on nature of this course alongside the opportunity to undertake a work placement or internship2, aims to provide you with work-ready skills which should help you transition more quickly and easily into your professional career.

 

London location

London is one of the world’s leading centres for marketing, media communications and public relations. Many of the world’s leading professional marketing communications agencies and strategic consultancies have a major base in London. You will also find a diverse range of exciting businesses, from innovative start-ups to huge multi-nationals. From our campus in the City of London, you will have opportunities to immerse yourself in this world, and to network with marketers (subject to availability). You will also be encouraged to create your own learning opportunities.

 

Industry insight

You will be taught by experienced and inspirational tutors, many of whom come with industry experience in both academic and professional contexts. Many possess strong backgrounds in areas such as business, marketing, digital marketing, analytics, research and PR and have extensive networks of marketing contacts, many based nearby, which they can use to offer students opportunities to mix with professional marketers from a range of industries. Please note that staff are subject to change.