Upon successful completion, this contemporary course will help to put you on the radar of potential employers, looking for professionals with the skills to lead their brand marketing strategies.

• The opportunity to take part in a simulated public relations exercise, exploring how to leverage the media to increase the strength of a brand.
• Develop your understanding of the role that analytics has in the evaluation of the importance and relevance of the brand to the organisation and of brand valuation.
• Allow you to make brand-related decisions and recommendations through the appraisal of brand position within the marketplace.?

 

Why you should study this course

• Opportunities to participate in industry field trips2, to advertising agencies, exhibitions and events (subject to competitive application, availability, meeting any applicable visa requirements and additional fees may apply).
• Opportunities to hear from guest speakers (subject to availability) from industry speaking about various marketing challenges, for example, Big Data, social media and online customer engagement.
• Option to apply for professional experience opportunities2, which could see you gain experience of employment in the sector. See modules for more information.
• Chance to study a module dedicated to luxury branding, a growing area of importance within branding with far-reaching, global implications, and one focused on crisis management and PR, crucial areas in maintaining a successful brand.
• The chance to access our digital communications lab – the DigiComms Lab4 – equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms.