This course aims to teach you how to perform data collection, transformation, and organisation in order to draw conclusions, make predictions and drive informed and smart business decision making.

 

During this course you will have the chance to:

• Develop quantitative and data mining skills to solve business problems as well as data visualisation skills using appropriate software and programming language.
• Learn to generate value from Big Data, which cannot be analysed using traditional techniques.
• Apply theory to practical situations through case studies and projects from industry.

 

Why you should study this course

In a competitive global market, businesses need skilled analysts who can not only forecast future results, but also test previous decisions and strategies, explaining why certain results occurred.

• This course has been specifically designed to provide a real-world context and develop a structured understanding of business analytics. You can learn to apply descriptive and predictive modelling techniques to help organisations improve performance, explore alternatives and understand business data in a rapidly changing world. 
• It is aimed at people with good numerical skills, who want the opportunity to build and develop quantitative and data mining skills to solve business problems, by analysing data and converting that information into a strategic asset. 
• Gain hands-on experience of up-to-date technology including SPSS and NVivo, with access to multiple data resources.
• Coventry University is currently a Chartered Institute of Marketing (CIM) accredited1 study centre which provides the opportunity, upon successful completion of this course, to top up your master’s to obtain the CIM Professional Diploma in Marketing qualification. Criteria, application and fees apply.