On this course, you will explore a variety of topics related to international marketing and marketing management, including:

• The theory, skills and personal attributes it takes to be a successful international marketing practitioner.
• The latest in international marketing trends and their applications.
• Developing marketing skills pertinent to leading international business growth.

 

Why you should study this course

There will be opportunities to:

• Develop your critical understanding, interpretation and application of data, and the implications this has on marketing decision making and budget planning.
• Investigate how marketing managers can gain insight from analysing key marketing metrics.
• Examine how measurement techniques, closely linked to marketing objectives, can be employed to understand the effectiveness of marketing activities.
• The chance to apply for a ‘professional experience’ opportunity2 and further develop your skills and knowledge with the aim of maximising your employability prospects (see modules for more information).
• Your business acumen will be tested through a range of innovative assessments, e.g. completing a brand manual for a client then critically examining and applying the marketing planning framework, to develop both the operational and strategic focus for organisational strategy.
• Utilising a marketing simulation game, the course will give you the chance to construct and implement a strategic marketing plan.